Released on = April 28, 2006, 7:49 am

Press Release Author = Danforth Diamond

Industry = Apparel & Fashion

Press Release Summary = All sterling silver jewelry and key rings are 25% off
regular price for Mother's Day at http://www.danforthdiamond.com/.

Press Release Body = MIDLOTHIAN, VA - April 2006 - Danforth Diamond announces price
reductions on their entire collection of sterling silver jewelry in time for
Mother's Day. Now through May 14, 2006 all sterling silver bracelets, earrings,
necklaces, and key rings are an additional 25% off the already-low Danforth Diamond
price. Please visit http://www.danforthdiamond.com/specials/Mothers-Day-Jewelry.html
to view some of their featured Mother's Day jewelry.

Shopping online offers consumers the ability to compare products and prices with a
click of their mouse. Danforth Diamond's jewelry is already 40% off the retail
prices found in jewelry stores and further reducing the sterling silver collection
represents a significant savings for Mother's Day gift buyers.

Jill Renee, president of Danforth Diamond, explains, "Having a Mother's Day sale is
a way to help people find the right gift for mom. We want to reward our loyal
customers and introduce new customers to Danforth Diamond." The sale has been in
progress since mid-April and has received positive feedback from returning customers
as well as first-time buyers. "Our quality jewelry at competitive prices attracts
Mother's Day gift buyers and our helpful customer service is what makes them repeat
customers," Ms. Renee says.

The Danforth family developed the Danforth Diamond website to offer high quality
diamond engagement rings and jewelry online. Their Mother's Day jewelry sale is a
part of their commitment to giving customers a break from the high cost of
traditional retail.

About Danforth Diamond
Danforth Diamond is an online retailer of fine jewelry with over 50 years in the
jewelry business. Their website offers gold and silver earrings, bracelets,
necklaces and rings at prices better than consumers have come to expect without
sacrificing quality. Danforth Diamond can be found online at
http://www.danforthdiamond.com/.

Company Contact:
Jill Renee
http://www.danforthdiamond.com/
Phone: 877-404-7464

Press Release Contact:
Alyssa Duvall
http://www.bigoakinc.com/


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Web Site = http://www.danforthdiamond.com/

Contact Details = (804) 741-6776 - Phone
(804) 741-6464 - FAX
Big Oak
P.O. Box 3675
Glen Allen, VA 23058